For in-store activation for H&M in SoHo, High Life Tech was tasked with developed an oversized bag charm that would create an eye-catching, one of a kind accessory that would be the perfect decor for any bag.
DEVELOPMENT
We developed 5 different charms for the bag charms out of different materials. For references to New York City, we developed a yellow resin pendant that looked like a taxi sign, a woven green street sign embroidered tag with the street of the store, and a metal keychain with an image of the store. We also developed a triangular shaped color matched leather pouch which hidden inside was a set of dice. Laslty, we included a small lock with their address engraved. The piece was linked with an oversized knot clasp.