PopUp Bagels is a viral, growing food chain known for their unconventional way of eating bagels: ripped and dipped vs cut in half.
Our team developed these concepts because their current merch offering could be so much better than just slapping text on products.
DIsclaimer
These products are unofficial concepts and not endorsed by Instacart. We designed these as "what ifs" to show what's possible when creativity leads. We also made some physical samples we gifted to the brand to show our capabilities.