From the “hot night lights” sign that sparks late-night cravings to the instantly recognizable green-and-red boxes, Krispy Kreme isn’t just a donut shop—it’s a ritual, a memory, and a lifestyle.

With no merch, Krispy Kreme is missing out on turning donuts into a cultural moment. Our team decided to design concepts for Krispy Kreme merch that we believe would spark a brand moment.

From the floats to the satchel and the night lamp, we designed concepts lean into what makes the brand so iconic. We also developed real samples because creative merch means nothing if it can't be produced.