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Who said grocery couldn't make cool merch?
We decided to take Instacart's world of delivery and envision what it would look like as branded merch.

Our approach was rooted in blending grocery delivery with lifestyle and culture, creating products that feel like the brand.
Our vision for Instacart branded merch
Cart Racing Division racing suit with custom moped
A custom license plate cover idea for Instacart
A green grocery bag carrier with 2 hooks and a handle
A custom mirror that looks like a grocery store receipt but functions as a checklist
A custom rug printed to look like a crinkled receipt
A custom jewelry holder that looks like a shopping cart
A carrot dipping bowl made of the Instacart logo
A custom lamp designed to look like a checkout lane
A custom varsity jacket for Instacart with their brand color
A carrot inflatable cooler
Your Brand's Home for Custom Merch Campaigns
DIsclaimer
These products are unofficial concepts and not endorsed by Instacart. We designed these as "what ifs" to show what's possible when creativity leads.