Lets face it, generic promotional products don't capture attention like they used to. In today’s market driven social media, evolving consumer expectations have become centered around uniqueness, creativity, and an emotional connection to their favorite brands.
To begin, let’s look at a few problems with generic promotional products.
Lack of Personalization
The biggest issue with generic promotional products is their lack of personalization. Items like pencils, notebooks, flashlights feel impersonal and quickly become unused and forgotten.
Lack of Differentiation
There is minimal differentiation with these products. The shapes, design, and colors are all of the same base models. It becomes very repetitive to receive the same items at every event with the only difference being the logo and color.
Lack of Practicality
Most traditional promotional products don't serve a useful purpose or have limited functionality. This makes them quickly disposable, failing its intended purpose of marketing for the brand.
People don't want products that will quickly become clutter. At High Life Tech, customization is at our core. Lets dive into how we are breaking the barriers of traditional accessories from a “one-size-fits-all” approach to more meaningful, experiential, and innovative products.
Complete Customization
All our products within our catalog are customized completely to the design of our clients. From shape to size to color and more, we craft each piece to fit the style, image, and message of the brand. We even offer additional features like individual numbering to create that limited edition aspect.
Highly Functional
We don't create products that will end up in the trash within a few weeks. From bracelets to belts to cardholders to jibbitz, all our products are highly functional. When a customers uses the product more, it not only keeps the customer connected to the brand, but is free organic marketing.
The Experience
The experience associated with our products is what ties it all together. When a brand creates a unique product for their supporters, they feel valued by their favorite brand. This creates a memorable experience and emotional connection that will make the recipient want to keep supporting in the future.
As consumer preferences continue to favor uniqueness and creativity, brands that continue to rely on generic promotional accessories will continue to fail to stand out. Don't let your brand fall behind in your industry while other brands enhance the experience for their supporters. If you are looking to market and connect with your audiences on a more meaningful level, feel free to contact us. Having worked with more than 3,000 brands and creating more than 5 million unique products, there is rarely a product we cannot create.
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