Half Evil Co found success with the addition of jewelry and accessories
Half Evil Co is a streetwear brand known for its unique and edgy designs that blends different aesthetics with casual urban fashion. Founder in 2017 in Chicago by Sam Leblanc and Jorge Oliver, the brand made waves with its "333" concept, symbolizing "half-evil", an acknowledgement that there is both good and bad in the world.
The Accessories
To complement their typical pieces like T-shirts, hoodies, and cut and sew garments, Half Evil teamed up with us to launch a wide variety of accessories. The 7 Year Collection included a black and green genuine crocodile leather cardholder, a logo 333 ring with an antique finish, a "championship" ring to commemorate 7 years, signature 333 iced logo earrings, 333 logo stainless steel necklaces, and 333 belt buckle and studded belt.
How We Made It Come to Life
Our team at High Life Tech worked closely with Sam and Jorge to design the accessories. With inspiration from different sources, we were able to create high quality pieces that would last and possess significant usability for their customers.
The Result
The Half Evil 7-Year Collection was a huge success. Within the first hour, nearly all of the accessories sold out. By the end of the day, they were all gone.
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